P 01
Repeat before you improve
Run the same mediocre thing five times before changing anything about
it. Repetition is the only variable that reliably matters.
Novelty recruits. Only repetition retains.
P 02
Give the newcomer a job in the first ten minutes
Carrying chairs, cutting bread, holding the other end. Tasks convert
a guest into a participant faster than any conversation can.
Being useful is the shortest path to being known.
P 03
Make the invitation reusable
One sentence anyone can forward without checking with you first:
what, where, when, who is welcome, what to bring.
If inviting requires permission, only you will ever invite.
P 04
Let people leave without a ceremony
No guilt for missing, no explanation required, no attendance tracked.
Groups that are easy to skip are easy to return to.
Low exit cost is what makes re-entry cheap.
P 05
Feed people, badly if necessary
Shared food does something structural that shared opinions do not.
It does not need to be good. It needs to be shared.
Eating together is the oldest weft there is.
P 06
Name the second and third organizer early
While things are going well, not once you are exhausted. Hand over
one small piece: the reminder, the key, the list.
A group with one indispensable person has an expiry date.
P 07
Keep it smaller than you want
Below roughly a dozen, everyone can be spoken to. Above it, the room
splits into an audience and a stage. Split into two rooms instead.
Scale is how a community becomes a broadcast.
P 08
Do one thing that costs something
Help someone move. Sit in a hospital corridor. Cover a shift. One
real inconvenience does more than a year of pleasant attendance.
Cost is the difference between a scene and a community.
P 09
Write down how it works
Where the key is, who to email, how the night runs. Three paragraphs
in a shared file beats a decade of institutional memory in one head.
Undocumented groups die with their founders.